Category Archives: Business

Meetup summary “SaaS Companies: Do not leave money on the table!”

http://www.meetup.com/IGTCloud/events/55994332/ Plimus – BlueSnap- Eldad Ben Tora, General Manager Payment success Initial charges success – 80% Returning charges – 90% Auto-renewal rates: 80% ; 10% billing errors, 10% cancelled by user Remember cross-border fees and try to lower it Save “soft declines” Auto-email to client to update info (as simple as possible, if the expiration [...]

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Sгmmary: SaaS Startups: How to Overcome Your Market’s Resistance

Meetup summary – Sгmmary: SaaS Startups: How to Overcome Your Market’s Resistance http://www.meetup.com/IGTCloud/events/41906622/ Search for compelling event. Best time to sell pills for diets is time before wedding Resistance factors they don’t trust you change aversion – noone wants to change things offer complexity – complicated product is not simple to understand internal politics incumbent [...]

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